Lori Senecal is CP+B’s global chief executive officer. Previously, she worked as KBS’s global CEO. At CP+B, Lori is responsible for implementing the company’s strategic vision and deepening CP+B’s exclusive model. Additionally, she plays a key role in optimizing smooth structures that seeks to enhance partner capabilities by partnering with clients. Senecal specialized in augmenting the agency’s international vision and growth.
Following her appointment, Chuck Porter noted that Senecal understands and loves the agency. Porter is the chairman of CP+B. He also added that Senecal shares the company’s values and passion. She brings exceptional expertise and management experience that complements the firm’s global team. Senecal is in charge of spearheading the company’s global growth. She is overseeing CP+B’s eight global offices and the agency’s development.
She motivates workers to formulate a career they want. Lori has supported several initiatives as well as startups by employees via invention competitions across the agency. This strategy has served to inspire employees. In addition, her actions lead to a culture of invention.
Often, Senecal offers industry insights through television appearances, speaking engagements, as well as op-eds. In 2013, her efforts were recognized as she was awarded with the Quantum Leap Award during the AWNY Game Changer Awards. In 2014, she was announced as one of the Ad Age’s Women to Watch.