There was a time when studios weren’t afraid to release R rated movies. As a matter of fact, there were a significant number of summer films released with an R rating. These types of films did not shy away on the gore. At the same time, the films were rarely extremely violent. As a matter of fact, only horror slashers were regularly that violent. Instead, the film allowed the story to have the appropriate level of violence as opposed to pulling all of the punches. It wasn’t until 2005 that movie studios started going overboard with PG-13. At the same time, it seems like the standards for the rating have become tighter.
One of the reasons that studios opted for almost exclusivity to the PG-13 rating is that there have been changes as to how they have enforced the rating. For instance, people that were under a certain age had to use their ID in order to show that they were old enough. This has resulted in movies actually making less money. It has also been suggested that the majority of movie goers are teenagers. Therefore, they have decided on shooting for PG-13. However, when PG-13 first started, the films were able to get away with a ton of violence. Recent PG-13 films are now equal to what PG rated films were back in the 70s and 80s.
Now, studios are seeing success for their R rated films such as Deadpool. Given that Deadpool is successful, they have decided that it is okay to let Logan be R rated. They understand that the key to the film’s success is not the rating, but the content and marketing. The source material that Logan is based on is a rather dark and violent story. Therefore, the movie is going to explore a lot of themes that are heavy. It will also carry an emotional weight. Also, one can’t ignore all of the gore that has been shown in the trailers. As a matter of fact, it was reported that they were going to go for an R rating. There have been red band trailers released as well. Therefore, it was only a matter of time before the official announcement of the R rating.