The buildup to the Christmas period has become one of the most important for movie studios looking to end the year with a push to profitability which has become more important after a series of underperforming blockbusters across the Summer of 2017. The Guardian reports the release of a number of movies designed to build word of mouth success in the buildup to Christmas has been headed by the release of two sequels, “Paddington 2” and “Daddy’s Home 2”.
The latest figures from the U.K. box office reveals “Daddy’s Home 2” has topped the nation’s performance lists taking an impressive total of more than $6 million during its opening weekend. The release of the first movie in the “Daddy’s Home” franchise took just over $2 million but opened on Christmas Day when British cinemas are generally closed. In the U.S., “Daddy’s Home 2” has completed its third week of release and has grossed more than $70 million at the American box office.
“Paddington 2” remains the overall success story of the Fall at the U.K. box office taking more than $25 million across the first 17 days following its release to perform even better than the first entrant in the franchise based on beloved children’s books by Michael Bond.
The success of the two comedic movies has not been matched by the release of the latest installment in the DC Comics universe, “Justice League”. Entering its second weekend of release in the U.K., “Justice League” took just over $4 million over the last weekend to give the movie an overall ten-day gross of just over $15 million; the fall of the “Justice League” movie has included a total drop of 60 percent when compared to its opening weekend to leave the franchise struggling to match the figures achieved by the first release in the partnership between Warner Bros. and DC Comics, “Suicide Squad”.