Justice League might be one of the few films in motion picture history to pull in $600 million at the worldwide box office and be considered a dud. Upon looking at the reported production budget, fans can see why $600 million equals a flop. The film reportedly carried a $250 to $300 million production budget. Advertising costs easily were in the nine-figure range as well. After the theaters get their cut, Warner Bros. won’t come close to breaking even.
Other revenue streams such as cable television, DVD/Blu-ray, and more exist. The less-than-hot reception to the hero film doesn’t exactly indicate big sales on these fronts. The film did poorly and fallout remains likely. How Warner Bros. and DC Entertainment choose to handle the next slate of film’s is anyone’s guess
Several reasons have been given for Justice League’s lackluster results. Replacing the original director led to very difficult and uneven reshoots. Rushing the film into the production pipeline before seeing how well previous films performed didn’t help either. A poor script isn’t exactly beneficial to box office help. Batman v. Superman didn’t leave audiences clamoring for more.
$600 still is a huge amount of money for a film that had so much going against it. Millions of tickets were sold around the world. Regardless of negative reviews and poor word of mouth, a large audience turned out. Granted, millions upon millions of dollars in promotional advertisements should result in a lot of tickets being sold.
Few positive ways to spin the $600 figure exist. Justice League did poorly. Still, a decent audience does exist for DCEU film projects. Questions linger about how much more this audience will dwindle. Continual releases of bad films definitely won’t help the franchise. Good films will as Wonder Woman revealed.
Justice League should be a turning point in the Warner Bros. and DC Entertainment’s approach to their superhero films. Something must change or else anything not a flop may be called an outlier.
Int he world of comic books and cinematic adaptations, the DC Universe has been getting crushed by critics and fans alike. Despite the commercial success of projects like ‘Wonder Woman’ and ‘Suicide Squad’, there has been a teeming reluctance to give any credit to the DC Universe for their films. Of course, Marvel has been exceptional for a longer period of time and they are an unfriendly measuring stick, but still, DC has done some things right. The ‘Justice League’ film was supposed to be DC’s resounding success, their version of the ‘Avengers’, but the film largely fell flat. Despite heading for $500 million at the box office, the ‘Justice League’ is lagging behind even their most mediocre competition. Is there a reason for this failure?
We believe that DC has developed a reputation for their treatment of one of the most iconic heroes of all time: Superman. ‘Man of Steel’ was critically panned for being ‘too dark’ and the follow-up, ‘Batman vs Superman’ also followed that same line of criticism. In between those two releases, DC unloaded their two most successful films: “Wonder Woman” and “Suicide Squad” — even netting an Oscar for costume work on the latter project. Now, the problem with ‘Justice League’ in the eyes of most audiences is that it lacks the depth of a quality Superman film and never ascends to the fun that these characters should be having. We disagree almost entirely.
The ‘Justice League’ film was a massive shot in the arm for the DC Universe despite its lackluster reviews. Jason Momoa as Aquaman and Ezra Miller as The Flash both brought a ton of charm and much-needed levity to a series that has seemingly been taking itself too seriously. With Snyder finally rounding into form, we believe DC is on the rise.
If nothing else, the forthcoming Justice League movie is going to be long. Reportedly, the running time clocks in at 170 minutes. This would make it longer than Batman v. Superman and The Dark Knight Rises. At nearly three hours, Justice League would be the longest theatrically-released superhero movie. Watchmen does have the longest runtime thanks to a home video release that runs more than 200 minutes.
The heavy running time of the extended Watchman cut does bring up a point. What if the running time listed for Justice League turns out to be overstated? The rough cut of the film may run this length, but the theatrical release could be edited. After all, Suicide Squad was drastically edited by the studio.
Then again, Warner Bros. and D.C. Comics may want to release a very lengthy Justice League film in order to make it appear to be more of an event that previous comic book movies. The “event nature” of the project might assist with further garnering a buzz.
There are definitely risks associated with releasing such a huge-budget film with such a long running time. Lengthier running times mean fewer showings per day. Many believe Peter Jackson’s King Kong suffered at the box office for just such a reason. Still, Jackson’s Lord of the Rings movies did massive box office with their three-hour durations.
Warner Bros. and D.C. Comics both need a major hit with the film. Previous entries in the D.C. Cinematic Universe were not critically well received although the box office returns were good. Suicide Squad and Batman v. Superman were absolutely trashed by critics, but the films pulled in a lot of money. This is why the established chain of D.C. projects was not broken or revamped.
Wonder Woman hits theaters before Justice League does. The trailers for Wonder Women are quite good. The film should be a hit, which would aid the box office for Justice League.
Justice League will not be a box office flop regardless of reviews or running time. Hopefully, the film does end up receiving good reviews and the three hours spent viewing it reflect time well spent.