The need to find colorful cosmetics triggered the birth of Lime Crime Makeup in the year 2008. Doe Deree, the eccentric Unicorn Queen had a vision and used color to make it her reality. Doe does not believe in the ordinary, she instead aspires to change the fashion industry and to revolutionize it. Color plays a major role in her life and she works day and night to ensure that the products the company releases impacts the users’ feelings. Lime crime works encourages the users to be unapologetic when it comes to fashion and their amazing products.
Lime Crime is indeed cruelty free, as evidenced by the ILoveLimeCrime blog curated by Doe. The company loves animals which means that their products are not tested on animals. In fact, the company has certification from PETA. All the products from Urban Outfitters from Lime Crime are 100% vegan. At Lime Crime there is a zero tolerance to animal cruelty. The company’s culture is created on development of animal friendly products.