Lime Crime’s goal is to expand their company. China is the next frontier. There are however, some hurdles to overcome. These hurdles are the unnatural barriers of government regulations, unfair competition, a language barrier and the traditional burdens of tariffs, duties and taxes.
The Chinese Mandate
The number one hurdle, selling Lime Crime in China faces is the country’s mandate for cosmetics. In China, all makeup must be tested on animals to be sold in its market. Because all Lime Crime products are People for the Ethical Treatment of Animals (PETA) verified vegan and certified cruelty free animal testing is never used, therefore their makeup does qualify to be sold in the Chinese market.
Last year, Lime Crime discovered over a million dollars of counterfeit makeup had been sold in China. Facing that obstacle made it even more important that the real Lime Crime product make it to the Chinese consumer.
The Language Barrier
Another challenge was posed by the possibility of handling customer concerns and complaints. Returns were yet another thing that had to be considered. How would Lime Crime effectively communicate with this customer and how would returns and exchanges be executed.
Duties and Taxes on Foreign Goods Sold in China
In order to avoid an inflated price due to duties and taxes, LimeCrime realized the best option was to sell their product directly to the consumer. This would also eliminate the Chinese makeup testing mandate. Lime Crime realized they needed to partner with a company that was already working in the Chinese market and they found Revolve, a fashion company that was about to begin an expansion into makeup.
It was a partnership destined to work. Revolve is a ecommerce company that had all the needed elements for delivering LimeCrime directly to the Chinese consumer and could handle all the customer service issues that could arise.
Lime Crime and Revolve took it a step further. They wanted the Chinese woman to know where to buy Lime Crime legitimately. Through reliable word of mouth influencers, the consumer was bombarded with the information. LimeCrime was coming to China and it could be bought from the only legitimate representative, Revolve.
Lime Crime is a burgeoning cosmetic company that was founded by Doe Deere in New York City, New York. The business is currently based out of Los Angeles, California. For those individuals who are not yet familiar with Deere and her cosmetics company, don’t break out in worry lines.
Here is some additional information on Doe Deere and her beauty business endeavors. Doe Deere, who is legally named Xenia Vorotova, is not just the sole founder of Lime Crime but she is also the chief executive officer (CEO) and the sole owner of the cosmetics venture. Deere is actually a native of Russia although she was raised in New York City.
Doe once told the press she founded her business simply because she could not ever find the makeup items that were quite bright and colorful enough to go with her custom line of clothing she was offering on eBay. The official LC launch was back in October 2008. She began with numerous glitters, eyeshadows, brushes and one primer. She next introduced customers to her unusual and unique Unicorn Lipsticks the next year.
LC revealed in a previous statement that the company’s original Velvetines product line of lipstick, which was first put out on the market in 2012, was what set off the whole popular liquid lipstick to matte lipstick trend today. LC is (and reportedly always have been) cruelty-free too. In fact, a significant portion of the company’s product line has been vegan since the business began nearly a decade ago.
Doe Deere an industry climber and near celebrity-like individual in her field supervises the development of all her products and is reported to be quite sensitive to her clientele. In 2012 Deere supervised the entire reformulation of the rest of her products so that all her cosmetics would conform to all vegan requirements. Today the Lime Crime cosmetics line can be purchased at retail locations in such countries as the U.S., Australia, Indonesia, Mexico, New Zealand, Poland, Russia, Thailand, and the U.K. Lime Crime products are also available for purchase via the official LC website and several additional internet retailers.
Find out more about Lime Crime: https://www.bustle.com/p/how-much-is-lime-crimes-unicorn-hair-dye-these-unconventional-shades-are-super-affordable-48000
November the 14th was the launching date for Lime Crime’s newly released hot products. Now, there’s a liquid eye shadow that matches the shimmer and shine of Lime Crime’s Diamond Crushers Lip Topper.
Diamond Dew, the liquid eye shadow that everyone is buzzing about, comes in a variety of colors that is sure to please even the toughest critic. With ten shades that range from deep shimmery golden brown to bright iridescent silver, there’s a little mythical magic for everyone.
Unique names like Chocolate Diamond, Dragon, Vision, Starlight, Chameleon, Tearful, Pixie, Paris, Aurora and Starlight will leave you feeling like the beautiful vixen that you truly are.
These wonderful shades can be paired with another eyeshadow or worn by itself for a dazzling finish to any wardrobe and can now be purchased at an individual price of $18.
In the mood for a sweet treat? LimeCrime has just the thing for you. Pocket Candy Palettes are available in five fabulous colors that also comes equipped with both eye and cheek colors. Pocket Candy Pallet is designed to fit comfortably in the pocket of your jeans or inside of your favorite bag and the 90’s collectible toy design will send you back in time.
If you want a makeup pallet with a little more attitude, then look no further. The Venus Pallet comes equipped with eight daring colors that are designed for an unapologetically bold look; from the deep burgundy red of Muse to the soft ivory glow of Aura there’s a color to match every mood and occasion.
Sometimes looking for a good hair color is hard to fine. Especially when you have the heart of a unicorn.
Unicorn Hair is exactly what it sounds like; it is the secret to beautiful hair that defies the rules to hair color.
This semi-permanent hair color comes in every shade of the rainbow, is delicate on the hair but is tough on fade resistance.
Lime Crime beauty products are safe and effective and did I mention that they’re also cruelty free. That’s right. Not only are these products a major game changer, but they’re also manufactured and sold with good conscious.