Fabletics is an online activewear shopping destination. Co-founded by celebrity and actress Kate Hudson, the company has grown to offer the best e-commerce shopping experience. The company has built several physical stores to increase its market of people that prefer shopping in brick and mortar stores. Fabletics was launched in 2013, having seen massive competition from top retailers in the activewear and fashion industry such as Lululemon and athleisure. Unlike all these other brands, Fabletics clothing items have a higher style and are sold at a lower price. Clothing sold by the company have therefore been available and accessible to a wider audience. The company has had the advantage of having a high profile spokesperson with a massive social media following as its co-founder.
According to the company retail operations officer, Fabletics believes in a true fashion wear brand in the market. As a subsidiary of JustFab, the company has learned a lot from the experience of its mother company. Fabletics opened its online brick and mortar stores in 2015. It has opened its stores in over six locations. The company’s online business was growing immeasurably. In a bid to ease the full online marketplace, the company moved to brick-and-mortar stores to offer a better shopping experience for its customers.
Fabletics has had an overwhelming success with its e-commerce business. The company has always been on the lookout for improved and better ways to serve its customers and meet its growing market base. To people that maintain an active and athletic lifestyle, Fabletics is more than just any other sportswear clothing; it is their way of life. The kind of business model provided by the company has fascinated its clients and offered them the best shopping experience.
Fabletics has made it possible to know the exact details of its customers. With their customized design and activewear products, the company has developed products that suits the tastes of every client. The company has a way to know the exact needs of its clients through an online questionnaire upon subscribing. Answers to the questionnaire assist the firm recommend the best products for its customers. The company has taken it upon itself to provide to its clients the exact kind of dressing they need.
Clients that opt for the subscription service get to enjoy highly discounted offers on their purchases. Discounts made by the company could go up to 50 percent on the retail price. Clients have had the liberty to spend less and have customized products made specifically for them.
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