Brazil has long been known as a major contributor in the world of advertising. Many International brands have often turned to Brazil to meet their International branding needs. As an experienced businessman in the communications and advertising environment, Nizan Guanes planned on taking advantage of this upsurge in the industry within his country, so he and his partner founded an advertising agency in 2003. They founded the ABC group, a firm that quickly became the nation’s largest advertising and media corporation. And until recently, the firm continued to be national advertising company in Brazil.
But competition and the need to meet International brand needs, have made Nizan and Valente rethought their goal of becoming one of the largest International advertising agencies. The Nizan-Valente team has decided to sell the ABC group to the large American conglomerate,Omnicon.
Despite this large transaction, neither Nizan nor Valente will be leaving the company any time soon. both co-founders will continue to manage the Holdings and the accounts for the newly acquired branch of Omnicon.
The deal involves an initial funds release of R $500 million per founder with a contract to pay the remainder by 2020 based on the incoming funds from large advertising campaigns.
Other businessmen and Brazilian Associates believe this to be a natural acquisition, as Nizan has had a long-standing relationship with Omnicom since the 1990s. Brazil has always been a key Market 4 Global brands and Brazilian are successful in creating multinational brand advertisement.
Despite the sale Nizan GuanesHas no intention of stepping down as managing director, or of retiring from the limelight. he is as active socially as he is within his industry. Nissan takes an interest in causes that relate to Brazil’s educational system, entrepreneurial opportunities and other associations. He has been a chair member of several renowned associations such as the, World Economic Forum, the Council of the Americas, and Friends of the Unesco.